MUMIM
Branding & Packaging design / 2019
Client : Somino
This is a Korean healthy food made with all natural ingredients and has a long history. Its design concept shares the values of ‘The Ten Symbols of Longevity(Ship-jangsaeng)’ which has been a popular religious motif in Korean traditional arts. It is widely known that the painting of the ten longevity symbols reflects the strong wishes for good health and long life. The symbols incorporated in the design include the sun(life-giving and eternally energetic), mountains(embracing life and unwavering), clouds(light and clean), water(purifying and regenerative), rocks(strong and substantial) and the moon(perpetual and softly shining). Its picturesque packaging highlights the nutritional benefits and premium quality of this food. Furthermore, it symbolizes the company’s true wishes for healthy life of their customers.
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